Name: margalit
Location: Massachusetts, United States Professional writer, educational advocate, opinionated ultra liberal mother of 18 year old twins, living life in the slow lane due to hypertrophic cardiomyopathy, congestive heart failure, and diabetes.

email: margalitc at yahoo dot com

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Wednesday, April 26, 2006

Local commercials that bite

Lately on the Universal Hub, there has been a lot of discussion about the worst local commercials on television. Most people agree that Dunkin' Donuts new campaign "Doing things we really like to do...YES" sucks majorly. I'm right there with them, I absolutely hate that commercial. But compared to two other local commercials, I'd be willing to watch it all day if it would just get rid of Ernie Boch Junior's "Come on down" and "The Jewelry Exchange" which isn't even local, because I suffered through that same one when we lived in Northern California, with the same hideous rings, necklaces, and bracelets that nobody in their right mind would ever want. Them things are FUGLY.

But let me just dwell on Ernie Boch for a moment, OK? He's one of the richest men in the state, he's a young guy who never ever has to appear in his own commercials, and yet the guy is a constant in late night television. If you're an insomniac in the Boston area, you get to spend your late nights with Ernie Boch. My feeling is, that's a fate worse than death. Because Ernie has dealerships that sell Toyotas, Hondas, Kias, and Chrysler vehicles, he can have many different commercials on competing with each other. It's weird.

Ernie inherited both the "Come on Down" catch phrase and the business from his father, Ernie Boch Sr. I never found Ernie Senior anywhere near as offensive as Jr. In fact, I kind of liked it when he smashed windshields as he yelled about smashing prices. A little bit of comedy in local car commercials can be funny.

Apparently, I'm not alone in the Ernie Boch hate. His raspy voice, his stupid 4-wheel drive commercials where he's screaming about off-roading on a straight sanded dirt road, his constant screaming... this is one annoying guy. A guy that happens to own late night airtime on tv, no matter what you're watching.

Please Ernie, SHUT UP.

Of course, he's not the only incredibly annoying car dealer hogging the airwaves. So tell me all about the one in your neighborhood that drives you right over the edge with the screaming, the constant sales, and the weird gimics.
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Blogger Kristine said...

I can't stand those commercials either!! Really obnoxious!

27/4/06 8:43 AM  
Blogger kate said...

Actually, in the town I grew up in, there are fantastic local commercials (along with some boring ones) but there are two record stores that had the best ads. Oh how I miss them. How can you not love grown men dressed like the Easter bunny, standing there saying, "hop. hop" in the most dead pan voice? Or the man who wears a giant record and then finishes the ad with a hand with lipstick and eyes drawn on saying, "We weeeell treat you verrrry niiiiice." i *love* it

27/4/06 10:20 AM  
Blogger itazurakko said...

I've only randomly found your blog, and don't have TV, but - on the RADIO, I have long been annoyed with the pitches for "The Jewelry Exchange in Elmhurst!" which has recently changed to "The Jewelry Exchange in Villa Park!" All this time I assumed this particular outfit was limited to Chicagoland, but now I know it's worse than that...!

27/4/06 11:17 AM  

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